The Jake Dyson CSYS LED Task Lamp will Work for Almost Forty Years!
NEW! Color Changing RGB LED Tape for Domestic or Commercial Applications!
At Sparks We’re Always Online, Almost Daily Open, and Also on Google+
Franklite Twista: Semi Flush Ceiling Lamps with Many Arms and Many Lamps!
Wagobox Light: Did You Try it? Easy to fit, compact, and configurable!
Early Spring Shoutout to All Our #Sparkies on Twitter #Electricians
Three Mesmerizing Nemo Cassina Designer Wall Lights at Sparks Nominated for the 2014 Best Electrical Wholesaler Website was Nominated for the 2014 Best Electrical Wholesaler WebsiteEvery year the people at Electrical Wholesaler Magazine not only put out an excellent print publication and a resourceful website with news but also the Electrical Wholesaler Awards.

This year Sparks Electrical Wholesalers with their revamped and all-new mobile responsive website is one of the contenders for the Best Electrical Wholesaler Website, and we are definitely intending to win!

Unfortunately, there is no “online voting form” for our friends, customers, and visitors to show how much they appreciate our website, but we are still happy that we’re in the race to get the award!

Sparks and the Electrical Wholesaler Awards

In their own words,

Designed to celebrate the electrical wholesale industry, the awards offer the UK’s electrical wholesalers the opportunity to have their achievements recognised and have their say alone for the supplier award categories.

Some of our manufacturers and suppliers are also on the list, together with many of our competitors, but we are delighted to be shortlisted for the 2014 Electrical Wholesaler Awards, a high distinction given to the best in the business by the people at the Electrical Wholesaler Magazine.

After appearing in the print and web edition of the magazine with an article based on our experience with our new website, it is time to participate in this nationwide competition for the Best Electrical Wholesaler Awards!

Why is one of the Best Electrical Wholesaler Websites out there

Check out the Mobile Response website!We are aiming to be the best electrical wholesaler website, and for this we are constantly improving both the design of the website, the quality of the information presented, the photography, the functionality, and the customer service.

Here are some of the best features that we at have and which qualify us to be one of the best electrical wholesaler website out there:

  • Extensive Range of lights, dimming systems, switches and sockets, electrical items, heating and ventilation systems, and fire and security. In particular, on our website we are bringing you into a world of switches, sockets, dimmers, and other wiring accessories, with pictures and complete description, and with a great wizard to help you find what you need.
  • Comprehensive specifications for most of the products on the website. Most of the items on the website come with both technical details, wiring and installation instructions, a collection of pictures, together with a description of what that item is. You are also clear on what other items a product requires, and many times you can see a video introducing that product. Take a look and see!
  • Wishlist and Compare Functionality: do you want to compare two products and see which one is better or more suitable for your need? Do you want to save an item for a later viewing? These functions come as standard with each and every one of our products.
  • A Great Mobile Experience: our website is fully mobile responsive, which means that no matter what screen you use to view our website, you will get it right – with all the functions. You can order online switches, sockets, lights, etc whether you use a computer, a laptop, a tablet, an iPad, an iPhone, a Blackberry, a Windows phone, or any Android phone. We ensure that your experience is great one even while browsing the website!
  • Ask us a Question: while we are tirelessly working on providing the best pictures and most accurate description and technical details for every product on our website, sometimes you may want to know something else about a particular product. No problem: ask us a question! Our team of consultants is ready to reply by email and give you the best information for the items that you need.
  • Excellent Online Shopping Experience: once you locate the item/s you need, you can simply add them to the shopping cart and then check out, with the possibility of a Guest Checkout or a Registered Account. The registration process is smooth, clean, easy to complete, and 1-2-3, you’re done! Plus, your online payment is safe and secure guaranteed by SagePay and PayPal.
  • Switches and Sockets Wizard: when it comes to selecting the finish, the plate type, and the switch/socket/insert, etc, it’s not that easy; that’s why we have a “Switches and Sockets Wizard“, a tool that helps you find the devices you need. We are constantly working on this unique tool so that the visitor would be only one click away from the device he needs.
  • Improved Predictive Search Engine: when you don’t know where the product you’re looking for is, simply search for it. Search by model number, manufacturer, generic description, or any other keyword you think it should be in the features of that product. The search engine on our website provides you both with a drop-down predictive search and a list of accurate search results.
  • Solid Terms and Conditions clearly specifying all you need to know about ordering, returns, refunds, delivery charges, and other “small print” matters which make the business run smoothly.
  • Like, Share, and Pin: if you like a certain item, you can share it on Facebook, tweet it, +1 it, or even Pin it (and if you want to share it on a different social network, simply select from the drop-down list). Each and every product can be shared with friends and colleagues via the social networks.
  • Call us. Tweet us. Like us. +1 us. We are where people are: from 8am to 5pm Monday – Friday (and 8.30am to 2pm on Saturday, except Bank Holidays) we are available at 020 7263 8007. We are on twitter ready to answer your queries via @sparksdirect. We are on Facebook with a great Facebook page at Sparks Direct. We are on Google Plus with our Sparks Electrical Wholesalers business page. Wherever you need us and you want to reach us, we are there.

Plus, we are working on some very cool features for our website so that you may interact with us better, review the products, offer feedback, and many other things.

Stay tuned to see what’s new at, and don’t forget to wish us luck at the 2014 Electrical Wholesaler Awards in May!

Fancy a Spring Break with a £3000 Holiday Voucher? Check out Schneider EZ Rewards!

Fancy a Spring Break with a £3000 Holiday Voucher? Check out Schneider EZ Rewards!We don’t usually make such big promotions nor do we talk about large sums of money as a prize, but this time it is different.

Schneider goes all in with their EZ Rewards, especially if you fancy a spring break with a £3000 holiday cash to spend…They currently have a promotion for some of their products like the Easy9 12 Way Consumer Unit and other switches and sockets, in which you purchase these devices and you get a scratch card with a code that can win you some cool prizes!

Have a Spring Break Holiday with a £3000 Voucher on Schneider!

All the details of the EZ Rewards promotion from Schneider are online at Basically, you need to purchase one of the following products to enter the competition:

  • EZ9S2R5R5DRE – Easy 9 consumer unit – 2+5+5 CU Kitbox cw 8 MCB
  • GU1012 – Ultimate white moulded 1 gang 2 way 16AX plate switch
  • GWPIU3020 – 2 Gang Weatherproof Socket Outlet
  • GSW1G2W – Exclusive moulded 1 gang 2 way 10AX switch
  • GU3020 – Ultimate white moulded 2 gang 13A switched socket outlet
  • GU5010 – Ultimate white moulded 13A switched fused connection unit
  • GSKTSW2G2 – Exclusive moulded 2 gang 13A switched socket
  • GSWSPUR – Exclusive moulded 13A switched fused connection unit

All these are available in our showroom in N19 5SE (Archway, London), where you can get them at a discounted price.

All these are available in our showroom in N19 5SE (Archway, London), where you can get them at a discounted price. Of course, you can also order them online, especially the DOMS552 Easy9 12 way domestic consumer unit.

Of course, you can also order them online, especially the DOMS552 Easy9 12 way domestic consumer unit.

Each one of these devices comes with a scratch card which offers you the possibility of winning some great prizes! Instant prizes to be won include:

  • The Big Prize: a 3000 Holiday Voucher Prize Draw!
  • 25 x Merlin annual passes
  • 10 x Marriott £100 vouchers
  • 30 x Haven Holidays £100 vouchers
  • 20 x Driving Days
  • 1000 x Cool Bags

This promotion will run between March and May 2014, so look out for the scratch cards in the boxes of the participating products and you can be a winner (see terms and conditions).

All you have to do is to enter the code on the scratch card here and you will enter into the prize draw to win the Grand Prize: £3000 Holiday Voucher (which will take place within 28 days of the end of the promotion) and many other instant prizes waiting to be won!

The Easy9 12 Way Consumer Unit on SALE!

The Easy9 12 Way Consumer Unit on SALE!

The nice part about the Schneider 2014 Spring Break promotion is not only that you may win the prize but you get these items at a lower price than usual.

Take the Schneider Easy9 12 Way Consumer Unit Kitbox – it comes complete with 8 MCBs and with 2 RCCBs, and it is now available via Sparks for as low as £50 + VAT! So if you’re looking for a 12 way domestic consumer unit and you want a high quality board plus the opportunity to win some awesome prizes, why not go for this one?

Easy 9 consumer unit 2 + 5 + 5 CU Kitbox with MCBs and 2 RCCBs included, 100A Main Switch – available both online and in our showroom.

Did You See the New Illuma High Powered LED Track Spotlights Video Presentation?

A little over 1 week ago we had the privilege to be visited by someone at Illuma Lighting, and so we took this opportunity to have him filmed as he is introducing range after range from their fantastic offer.

LED spot lights, LED track spotlights, commercial and retail lighting systems, track systems, classical and innovative, you name it: Illuma is a brand everyone who’s into track lighting and spotlights has heard of! Without further a due, here’s the 6 minutes and 45 seconds of the video presentation (see notes below):

Introducing Illuma Rotaspot and Other LED Track Spotlights

  • The Lumapar range of spotlights, with adaptor for the single circuit track system: as simple as “click it and flip it in”. Great for a cafe or bar lighting, hanging on the ceiling or track system.
  • Consistency of design: 15 years from now you will be able to change the fittings with a similar yet more updated track spotlight or fitting.
  • The Illuma Rocket spotlights: a bit of bezel (T425) with a good lumen output. Great for galleries and museums. It uses the latest LED technology.
  • The high powered fittings, the Illuma Rotaspot: 2000lm, 3000lm, and 4500lm LED. It’s a premium range, the best product Illuma does, both in white and black. Put it on the track, and then rotate it / adjust it at the angle you want: 90 degrees, 180 degrees. It goes around, and it allows you to rotate the head both ways. If you mount it on top of something, you can “hide the fitting” and still get the effective light it shines.
  • The Wing LED: similar to Rotaspot, with Phillips inside, but narrower depth and wider surface: a different design.
  • The Torp LED spotlight: slightly more mobility, and it locks in at 190, 150, and 90 degrees.
  • The lighting pattern: high powered LED, you get no “patches” but the light fades out smoothly. Smooth lighting in warm white, bringing out the greens and yellows. If people are involved, it is recommended to have a warm white lighting.

The best people to advise you on the LED spotlights, track systems, and high-power LED lights is, among others, Sparks Electrical Wholesalers.

With our apologies for the many background noises – this filming was ad-hoc, not planned – including the phone ringing (it’s a “problem” we have daily) and other noises, we hope you enjoy their presentation as much as we do! And, we promise, we’ve got more to show you! More videos coming soon.

What we have to say on, “Increasing Sales and Revenue with Responsive Web Design”

What we have to say on, "Increasing Sales and Revenue with Responsive Web Design" (via the Electrical Wholesaler magazine, February 2014 edition)Yes, you heard it right: we have something to say on the topic of increasing sales and revenue (especially online) with a responsive web design. If you’re not subscribed to the Electrical Wholesaler Magazine, in the February 2014 edition we contributed with an article on this very topic. You can read it on page 30 of their online edition here. In this article we would like to present some snippets from this piece, some goodies for all those interested on this topic.

Website Re-design – this time it’s Responsive!

“The design of the new website was centred on improving the user experience of visitors by enabling people to view the website on virtually any device or screen size. Sparksdirect’s mobile audience now makes up approx. 25% of the traffic to their website, and so the company saw developing a responsive website as key to engaging with the rising number of visitors.”

The re-design of our website was planned and carried out by putting the customer first, and so we came up with a user-centric design.

increasing sales and revenue with responsive web design

That is, through research and user testing we came up with a better design that would allow the customer to navigate around the website, find what he’s looking for, add it to the shopping cart, wish list, compare list, etc, and then proceed to checkout.

Retaining the Features and Functionality in the New Responsive Web Design

“Although the website undertook a major redesign, it was important to Sparks to retain the popular features of the old website. These included the ‘product comparison’ tool, the ‘VAT tax toggle’, the ‘switches and sockets wizard’, the reviews and questions section, etc. This meant that loyal users were still familiar with the website, but now had an optimised experience when accessing their favourite features.”

With many thanks to the good people at Cyber-Duck who worked our new responsive web design, we are pretty sure you will also love our website on your iPhone, Android Phone, Windows Phone, or tablet (of any popular size). Simply visit us at and you will see for yourself – we retained the features and functionalities of our website (plus added some more!) and we made them all user-friendly and easy to find! PS. With thanks to the people at EWMagazine, who will post the entire article next week on their website, according to this tweet.

PS2. Here’s the full articleIncreasing sales and revenue with responsive web design

Having a Customer-Oriented Online Store with Electrical Items and Lights

Having a Customer-Oriented Online Store with Electrical Items and LightsCreating an online store with the latest and greatest design and ecommerce software behind it is good, but may not lead to a large quantity of online sales.

Having a website with a wide range of electrical products is very good, but may not do the trick. Having the most accurate description and the best pictures for the products one sells online may still not be enough.

Having the best prices on a wide range of products and providing a next-day delivery on most items may still not lead to success.

One of the conclusions we got to while selling online via is that you need to have a customer-oriented online store (yes, an online store!) and business – even in the area of selling electrical items online and offline!

A Customer-Oriented (and -Influenced) Online Store Strategy

With the rise of the social media and the online tools for reviewing, sharing, commenting, and chatting, many people do their homework before purchasing things online.

They research to see what’s the best price. They check out the technical details. They see the reviews and the comments people leave on such products. They make sure the items are in stock and the delivery charge is close to £0.

And then, when they find the right online store, they ask some more questions online via the website or, in some cases, they pick up the phone and enquire concerning the product they’re interested in.

On our website the “Ask a question” tool has brought us much closer to our visitors, many of whom have become our customers in the meantime.

They ask questions and we reply – many times by doing much research and adding the best information to the products they inquire about.

More and more, our online sales strategy is influenced and affected by a desire to satisfy the visitors and customers with all their enquiries and questions.

That’s all we can say for now, and we hope we’re not divulging too much…

Ask Us a Question…. Online!

Ask us a question

We do our best to present accurate and precise information for the items we sell online, but there’s always something that you, the one who is interested in a light fitting for example, would like to know more.

Maybe you want to use an LED light bulb with the fitting you’re looking at – and the website doesn’t mention that. Ask us a question!

Maybe you want to know whether you need a transformer with a certain wall lamp – ask us a question. Or maybe you’re interested in buying a large quantity of downlights – ask us a question to find the best price!

We are daily reviewing the questions asked via our website and some of the best ones are being also posted online for others to “watch and learn”.

We love your questions. We are driven onward by your questions. We are encouraged by your enquiries. You, the visitor, are the one who improves the quality of our website by your questions.

We, the ones managing the website and responding to you, are eager to hear from you and to render you the best customer service and the most accurate information on the items you’re interested in.

So, Ask Us a Question!
Related Posts Plugin for WordPress, Blogger...